7 Simple Ways to Promote Your Restaurant Online
Updated: May 18
The COVID-19 pandemic is having widespread effects on businesses across the world. Due to lockdown and social distancing, all are locked in the home and its badly affected all kinds of business, especially restaurants. But, there are still ways for you to grow your restaurant business with help of online during the pandemic. Check out these 7 simple ways to promote your restaurant business online.
1) Create a Website for your Restaurant:
A website gives you the basic information about your business. Your customers may need to know about your restaurant, including hours of operation, contact numbers, locations, payment methods and more before visiting. By including a food or drinks menu on your site, customers can check what you offer in advance. Also, you can easily add an online booking link to your website, giving your customers a quick way to make reservations. So, we can say website is an important part of the restaurant business.
2) Increase Search Engine Visibility:
The first step forward to promote your restaurant online is to do Search Engine Optimization. It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. In this SEO process, your goal is for your website to rank higher on Google than your competitors’ websites. If you rank better in search results, you will definitely get more customers!
3) Social Media Promotions:
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media marketing is all about connecting with your customers and helping them understand your business better. So, you need to make catchy and relevant posts frequently to remain connected with your customers. Post photos or videos of your dishes on social media to attract your customers even more.
The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller platforms, such as Tumblr, Messenger, WhatsApp etc.
Social media marketing can help with a number of goals, such as: Increasing website traffic, building conversions, raising brand awareness, and creating a brand identity.
4) Email Marketing & SMS:
Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email marketing is an excellent way to reach your customers at a low cost. You can send your customers weekly emails with unique and catchy contents; it may be discounted offers, coupon codes, weekly giveaways or anything. Similarly, you can also use SMS marketing to do these things too.
5) Collaborate with Influencers & Reviewers:
Influencer marketing involves brands collaborating with online influencers to market products or services. Influencer marketing is a great way to help you reach new audiences and increase brand awareness. Influencers are individuals with millions of followers who can greatly assist you with online promotions for your business. Similarly, you can use YouTube restaurants and food reviewers to introduce your restaurant to millions of their subscribers.
6) Integrate with Online Delivery Platforms:
Online Ordering has become a popular choice for customers to order food nowadays. So, make sure that you have registered your restaurant on the various online delivery platforms, which will increase your online presence. Zomato, Swiggy and Uber Eats are a few examples of these online food delivery services that promise to deliver meals right at your doorsteps.
7) Digital Advertising:
Paid digital advertising is a marketing method where companies pay a publisher each time someone clicks or views their ads on a digital platform. One of the popular paid advertising methods are PPC campaigns. PPC includes Google AdWords, Facebook and Twitter advertising, among other social and digital platforms. By using these paid digital advertising methods, you can easily promote your restaurants.
Online presence plays a huge role in the success of a restaurant business. These 7 tips could extremely help you to promote your restaurant online.